Where do your numbers come from?

We scan channels directly in Telegram and keep a daily history of measurements. These are our readings, not the owner’s word.

What counts as a good ER?

It depends on size: 20–30% is normal for a 5,000-subscriber channel, while 5% on a million is excellent. Compare within the niche.

How do I avoid inflated channels?

Read reach and momentum together: an inflated channel has many subscribers, low reach and a jagged curve.

Advertising in Telegram channels — by numbers, not by promises

GramDirectory measures the reach, engagement and momentum of every channel directly — the numbers are scanned by us, not claimed by the owner. Advertisers pick by data and pay through escrow.

Start with a niche or a name — the channel page carries every number and price.

What you are buying

Open the channel

Бустер 🍄

@bigpencil

Reach

424.2K

35.3%

Subscribers

1.2M

Posts/day

1.53

An example from the catalogue. The numbers are ours and refresh with every crawl.

Catalogue niches

Catalogue

Art and culture207 Fashion and beauty181 Humour and entertainment126 Other120 Business and entrepreneurship112 Literature and poetry107 Self-development and motivation63 Science and education59 News55 Psychology and mental health49 Finance and investing44 Religion and spirituality38 Food and cooking35 Афиша и анонсы мероприятий33

Compare channels — Subscribers, reach, engagement and the price of a placement — side by side.

Where to buy ads — Channels that sell placements through GramDirectory: the price is visible up front, payment goes through escrow.

How to read a channel before you buy

Subscribers
The best-known number and the most misleading: it is the easiest to inflate. Look at it last.
Post reach
The number that matters: this many people will actually see your ad. We count it from recent posts ourselves.
ER (engagement)
Reach against subscribers. Low ER on a big audience is the first sign of inflation.
Momentum
Growing or dying. Advertising in a fading channel is cheaper — and more useless.

How to place an ad

The request goes from the channel page, with the “Place an ad here” button: you pick a date from the owner’s schedule, see their price and write the post. The owner accepts, names their own price or declines. We hold the money and hand it to the owner once the post is out and has stood the agreed time.

Where to buy ads — 1 channel Open the catalogue

Payment intake is being connected; the request, the date and the price can be agreed right now.

Run a channel yourself?

Sell advertising in it — advertisers will find you in the catalogue.

How that works

Questions

Where do your numbers come from?: We scan channels directly in Telegram and keep a daily history of measurements. These are our readings, not the owner’s word.
What counts as a good ER?: It depends on size: 20–30% is normal for a 5,000-subscriber channel, while 5% on a million is excellent. Compare within the niche.
How do I avoid inflated channels?: Read reach and momentum together: an inflated channel has many subscribers, low reach and a jagged curve.